DALLAS, Texas – Last Christmas, the WFAA Santa’s Helpers Toy Drive doled out nearly 75,000 gifts to needy families in the Dallas-Fort Worth Area. Hundreds of volunteer hours, collaboration across nearly thirty community service organizations, and five “drive thru” toy-collection events across Dallas, work in concert, to ensure no child is empty handed during the holidays. It is easy to see how impactful this program can be, but the Santa’s Helpers were looking for more insight to their impact, so they turned to local health-tech startup, Pieces Technologies, to see if they could help.

“Collecting data on how and when these toys are given out, and what ages of children we’re providing for, helps us understand where we have gaps, where we can scale, and how we can better plan for next year,” says Stephanie Wilcox, Director of Community Marketing at WFAA, who has spearheaded this Toy Drive for the past 8 years.

Pieces Technologies offered to let the community service organizations who are participating this year use their cloud-based case management system, Pieces Iris. “Each organization has their own instance of this software, and through our sharing capabilities, volunteers can know, in real-time, where a particular family is going to receive assistance, what types of age-appropriate toys to have handy, and whether or not a family has been served at all” says Nora Iluri, SVP of Product at Pieces Technologies. “It’s an exciting collaboration for us, and something that our employees feel really good about.”

Measuring results of programs like this also enables corporate sponsors to understand the impact their support. “Post Christmas, Pieces Iris will enable us to quickly report specific impact of this year’s drive” says Wilcox. “Data like this makes it easier for us to tell the story of the Santa’s Helpers campaign, and its importance in our community.”

About Santa’s Helpers: WFAA’s Santa’s Helpers is celebrating its 47th year of collecting holiday toys for children throughout the Dallas/Fort Worth counties of Dallas, Tarrant, Collin and Denton. They are currently accepting new, unwrapped toys for children aged infant through teen. For information on where you can donate, visit www.wfaa.com/santashelpers.

About Pieces Tech: Pieces Technologies, Inc. is a Dallas-based health information technology company whose mission is to advance health at every decision. Pieces Technologies provides end-to-end monitoring, prediction, documentation and discovery software for health systems and community based organizations.  For more information, you can visit www.piecestech.com or follow @piecestech.